Orthodontics and Dentofacial Orthopedics is one of the 12 dental specialties recognized by the ADA’s National Commission on Recognition of Dental Specialties. The Commission describes it as the diagnosis, prevention, interception and correction of malocclusion and of neuromuscular and skeletal abnormalities of the orofacial structures.
Smile photos carry most orthodontic marketing. California Business and Professions Code §651 counts an image as misleading when it does not accurately show the results of the procedure being advertised or has been altered from the actual patient.
Patient privacy rules reach review replies too. The HHS Office for Civil Rights settled with New Vision Dental, a California dental practice, in December 2022 for $23,000 plus a corrective action plan over protected health information it posted while responding to online reviewers.
California’s Confidentiality of Medical Information Act, at Civil Code §56.10, bars a provider of health care from disclosing medical information about a patient without authorization unless an exception applies. Licensed dentists, orthodontists included, fall within the Act’s provider definition in §56.05.
Our view: because orthodontic care spans many visits, reviews often arrive mid-treatment and mention billing or progress. A reply that discusses the case is risky, so we take reviews that break platform rules to Google or Yelp through their reporting process instead.