For plumbers, electricians, cleaners, and general home services
Homeowners cross-check Angi, HomeAdvisor, and Google before every service call. We keep your profile winning every comparison.
Choose what you need removed
Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days. Google, Yelp and the sites we file with make the final decision.
Not sure which one applies? Get a free home service company audit first
ToS-based
Every removal we file for a home service company cites a documented platform policy violation. No volume outreach, no fake reviews.
30 / 90 days
The upfront refund windows for a home service company: 30 days for Google and 90 days for Yelp and other platforms.
$0 today
Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form needed. We review and issue it within 5 business days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal.
The stakes
The digital front door to every home service company is its review profile. Here's what's at stake.
68%
of homeowners hire based on top-3 star ratings
Below the cutoff, you're paying for leads you won't win.
$1,400
average job value lost per abandoned quote
Filtered listings compound at real dollars.
Photo-heavy
buyers filter aggressively
We combine review, response, and photo strategy for full protection.
How buyers decide
The crisis card above says 68 percent of homeowners hire from the top three star ratings. For a plumber, electrician or cleaner that decision happens on the map in seconds, and the homeowner rarely calls a second company if the first one picks up.
The something-is-broken call
A homeowner with a leak calls from the map results without opening a website. The rating and the first review are the entire pitch. A fresh one-star about overcharging drops you to the second call.
The Angi and HomeAdvisor cross-check
For planned work, homeowners request quotes on Angi or HomeAdvisor and then check Google before choosing. A review that appears on both, copied by one angry person, reads as a pattern.
The theft or damage accusation
Reviews accusing a named technician of stealing from the home or damaging property are the reviews neighbours share. Unsupported accusations against a named individual are a harassment matter under platform rules.
Service Business Revenue Loss
Enter your rating and review counts. We score your profile against the 4.7★ threshold buyers use to filter, then show the revenue that may leak out below it.
Typical transaction is worth about $500 in revenue.
Pre-filled with example starting values (not industry benchmarks). Adjust to match your numbers.
Yelp or a harmful link instead?Yelp review removal — $697Harmful link removal — $497
Sources
Annual revenue at risk for each home services job type, using the rating, review counts and lead volume you entered.
| Job type | Annual revenue at risk |
|---|---|
| Typical transaction | $18,983 |
Annual revenue at risk at every star rating from 3.0 to 4.9 for home services, with your rating and the 4.7★ cutoff marked.
| Star rating | Annual revenue at risk |
|---|---|
| 3.0★ | $40,762 |
| 3.1★ | $38,909 |
| 3.2★ | $37,100 |
| 3.3★ | $35,325 |
| 3.4★ | $33,578 |
| 3.5★ | $31,852 |
| 3.6★ | $29,704 |
| 3.7★ | $27,653 |
| 3.8★ | $25,676 |
| 3.9★ | $23,473 |
| 4.0★ | $21,381 |
| 4.1★ | $18,983 |
| 4.2★ | $16,763 |
| 4.3★ | $14,305 |
| 4.4★ | $11,806 |
| 4.5★ | $9,150 |
| 4.6★ | $6,397 |
| 4.7★ | $3,396 |
| 4.8★ | $1,574 |
| 4.9★ | $1,574 |
Annual revenue at risk today next to the share this model treats as recoverable. It is the model's estimate, not a guarantee of any outcome.
| Measure | Annual amount |
|---|---|
| Lost today | $18,983 |
| Recoverable (model) | $11,390 |
| Residual after removal | $7,593 |
What the number above means
The crisis card above puts the average job value lost per abandoned quote at $1,400. Service businesses run on repeat calls and neighbour referrals, so one visible false review costs the first job, the maintenance plan behind it, and the house next door.
Stop the leak at the review that causes it
One flat fee per item. Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form needed. We review and issue it within 5 business days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal. The platform makes the final decision.
Start Google Review Removal — $397Start Yelp Review Removal — $697Start Harmful Link Removal — $497Full coverage
We actively monitor, safeguard, and scale your home service company's digital footprint across every high-intent directory.
Angi
Category-defining home services marketplace.
Angi removal is reviewed case by case.
See If You QualifyHomeAdvisor
Contractor-matching platform with rating-driven leads.
HomeAdvisor removal is reviewed case by case.
See If You QualifyThumbtack
Category-agnostic booking platform.
Thumbtack removal is reviewed case by case.
See If You QualifyNextdoor
Neighborhood-referral loops that convert.
Nextdoor removal is reviewed case by case.
See If You QualifyHow the work gets done
The Reputation Medics full-service solution suite for home services.
24/7 Review Monitoring & Alerts
Instant Slack, SMS, and email alerts the moment any home services location is reviewed, so nothing simmers before you can respond.
AI-Assisted, Brand-Voice Responses
Every response is drafted in your brand voice, reviewed by a human strategist, and calibrated for home services buyers reading between the lines.
ToS-Compliant Removal Escalations
We identify defamatory, fake, or ToS-violating reviews and drive them through a documented appeal, escalation, and legal-referral pipeline.
Review Generation That Converts
Post-visit review invitations timed to your home services workflow: automated, personal, and consent-based.
Buyer psychology
When choosing a home service company, consumers weigh authentic, high-volume reviews as the deciding signal between you and a competitor a single click away.
Recency wins
Buyers weigh reviews from the last 90 days most heavily. A stale 5-star profile still loses to a competitor with fresh momentum in home services.
Volume signals safety
Prospects use raw review count as a proxy for legitimacy. Below 25 reviews, most local buyers filter your listing out entirely.
Response builds trust
How you respond to a 1-star review says more than the review itself. Silence reads as guilt, measured accountability reads as leadership.
One bad review, filtered forever
A single unaddressed 1-star can suppress home services local pack rankings and cut click-through by 30% or more.
Compliance-first
Every workflow, from response to removal filing, is built to keep your Home Services business on the right side of platform policy and consumer-protection law. We never post fake reviews, incentivize ratings, or violate directory terms.
The rules that apply to you
Every statement below is sourced. Read them before you decide how to handle a review.
Wrong company
Similar company names, shared trade names and franchise territories mean a home service company regularly receives reviews about work another company performed. The estimate and dispatch record establishes it, and the filing cites the genuine-experience ground.
Source: Google Maps Help
Reading the newest first
BrightLocal's 2025 consumer survey tracks how people read local reviews during research, including the weight placed on recent negatives. A fresh one-star at the top of the profile is what a homeowner sees while they are still building the shortlist.
Source: BrightLocal, 2025
16 CFR Part 465
Since October 21, 2024 the FTC rule on consumer reviews bans fake reviews, insider reviews presented as customer reviews, and paying for positive or negative reviews, with civil penalties available per violation. For a home service company that leaves two lawful moves: earn real reviews, and report the ones that break platform policy.
Source: U.S. Federal Trade Commission, 2024
Policy grounds only
Google's own help documentation says any review can be reported but only content that violates its policies is eligible for removal. That is why a case starts by matching the wording to a named policy: fake engagement, off topic, impersonation, harassment, personal information or conflict of interest.
Source: Google Business Profile Help
Timeline
Nothing here is a promise of removal, because that decision belongs to the platform. Most Google removals take 7–21 days; Yelp and other platforms typically take 60–90 days. Complex cases use a Custom Care Plan with their own timeline.
Day 0 · Free scan and eligibility read
We pull the live review or page from Google and Angi and HomeAdvisor, quote it verbatim, and say which policy it breaks. If nothing breaks a rule we say so and take no fee.
Days 1-3 · Filing with the job record
The estimate, invoice or dispatch record shows whether the reviewer was ever a customer, and whether the job named in the review was yours or another company with a similar name.
Platform moderation
Google evaluates reports against its prohibited and restricted content policy; most Google removals take 7–21 days. Yelp and other platforms typically take 60–90 days. The platform decides the timing.
Days 10-21 · Appeal where the first report is declined
A declined report is not the end. Google provides an appeal route for reviews it decides to keep, and a second filing that cites a different policy ground and better evidence is often what moves it.
Day 30 (Google) / Day 90 (Yelp & other platforms): refund deadline
Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form is required. Refunds are issued within 5 business days of the deadline.
Before you start
The start form takes a few minutes if you have these four things in front of you. Nothing else is required to open the case.
The exact link to the review or page
On Google, open the review, use the three-dot menu and choose Share to copy its direct link. On Yelp, use the share icon under the review. For a harmful page, paste the full URL from the address bar.
Your business name exactly as it appears on the profile
Copy the company name from the Google listing, including 'LLC' or 'Inc.' if it appears. Multi-location operators need the specific branch that carries the review.
Why the item breaks the platform's rules
One or two sentences is enough. Typical grounds for a home service company: the reviewer was never a customer, the review is about a different company with a similar name, a former employee or competitor posted it, or it accuses a named technician of theft with nothing behind it.
Your preferred payment option
Pay upfront: $397 for Google, $697 for Yelp, or $497 for another site or harmful link. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal. Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days.
Job-type economics, the grounds a case gets filed on, what to have ready, and every source behind the numbers on this page.
Read the Home Services guideLocal review removal pages for home services in these cities:
All Home Services city pagesNew York City’s consumer protection agency, DCWP, licenses home improvement contractors doing residential construction, repair or remodeling work totaling more than $200. The license covers work such as basements, driveways, fences, landscaping, patios and kitchen cabinet installation, and costs $100 for a two-year term.
Across the state, General Business Law §771 requires home improvement contracts to be written and signed, with the contractor’s contact details, estimated start and completion dates, a description of the work and materials, and a notice about mechanic’s lien rights.
Our view: many New York reviews about missed dates or surprise charges come down to what the signed contract said. When the contract answers the complaint, that is evidence we use when we dispute a review.
Illinois has no single license for home service companies. Some trades, such as roofing, are licensed by IDFPR, and Chicago requires a city general contractor license for most construction and repair work.
The Home Repair and Remodeling Act sets rules every home repair business follows. Work over $1,000 needs a written contract or work order listing the total cost, the materials and the business address, and every customer receives the “Home Repair: Know Your Consumer Rights” pamphlet.
Our view: Illinois reviews that say a company “never put anything in writing” are easy to test. If a signed contract and acknowledgment form exist, the claim is false, and we document it that way.
Texas licenses some home trades and not others. TDLR licenses air conditioning and electrical work, and the Texas State Board of Plumbing Examiners licenses plumbers. General remodeling and reroofing need no state license.
The Texas Attorney General publishes guidance on avoiding home improvement scams, and Business and Commerce Code Chapter 27 bars contractors from covering an insurance deductible on insurance-funded jobs.
Our view: before replying to a Texas review about licensing, check which agency covers the trade. A claim that a remodeler was “unlicensed” describes a trade Texas does not license at all.
Yes. Misdirected reviews violate the relevance rules on Google and Yelp. We document the other company, the location mismatch and anything in the review that cannot apply to you, and file it as off-topic content.
That is the most common removal case in home services. We file it under the genuine-experience policy with a note that no service record, invoice or contact exists for the reviewer. Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form needed. We review and issue it within 5 business days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal.
Self-serve removal covers Google at $397, Yelp at $697 and harmful links at $497. Lead platforms run their own dispute processes, and we walk through them in a consultation rather than charging for a filing that has no route.
Most Google removals: 7–21 days. Yelp and other platforms: typically 60–90 days. The platform decides the timing. Complex cases involving defamation, legal escalation, coordinated attacks, or many items across platforms are quoted individually through the Custom Care Plan, with their own timeline.
No. We only pursue reviews that violate a platform's Terms of Service: fake, off-topic, defamatory, extortive, or conflict-of-interest. Legitimate complaints are addressed via a response strategy, not deletion.
Yes. Every workflow (outreach, invitations, responses, removal appeals) is aligned with the FTC Endorsement Guides and each platform's ToS. We keep audit-ready logs of every action.
Pay upfront: $397 Google, $697 Yelp, or $497 other sites and harmful links. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal. Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days.
We escalate through documented appeal channels. Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal.
Every statistic cited inline on this page is drawn from the following industry sources. Citations remain inline alongside each figure so context stays with the claim.
The policy list a removal report has to cite: fake engagement, off-topic content, impersonation, harassment, personal information and conflicts of interest.
Annual consumer survey on how people find, read and act on local business reviews, including how much weight they give the newest negative reviews.
Federal rule effective October 21, 2024. Bans fake or AI-generated reviews, reviews by insiders presented as customers, and buying positive or negative reviews. This is why removal has to be argued on policy grounds instead of countered with bought reviews.
Google's own documentation of the report route: any review can be reported, only reviews that break a content policy are eligible for removal, and the decision is Google's.
Yelp states that reported content is evaluated by its moderators and that the evaluation may take several days, with an email sent when it is done.
Confidential Home Services reputation audit
Not sure whether the review or page qualifies, or dealing with more than one item? A senior strategist reviews your presence across every platform in your vertical and follows up within one business day. No price, no obligation.
Book more jobs. Stop paying for leads you don't close. Book a confidential audit and see the reputation gap costing you jobs across every home-services platform.
Pick the item and start now
One review on your Google Business Profile.
$397flat
Start Google removal, $397One review on your Yelp business page.
$697flat
Start Yelp removal, $697One article, complaint page or listing ranking for your name.
$497flat
Start link removal, $497Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days. Google, Yelp and the sites we file with make the final decision.
Not sure which one applies? Get a free home service company audit first
Starting with home services and construction. Google, Angi, HomeAdvisor, Houzz, BBB, Nextdoor and Yelp.
HVAC Contractors
Emergency calls go to the top-rated shop. Make sure that's you.
Explore HVAC Contractors →Roofing Contractors
High-ticket buyers verify every review before signing a $30k contract.
Explore Roofing Contractors →Kitchen & Bath Remodeling
Six-figure projects demand pristine reviews. We protect the pipeline.
Explore Kitchen & Bath Remodeling →Window Replacement
Homeowners compare 3–5 quotes. Your reviews decide who signs.
Explore Window Replacement →Garage Door Services
Emergency and install buyers both filter by rating. Own both.
Explore Garage Door Services →Painting Contractors
Interior and exterior buyers scrutinize every review. Convert them.
Explore Painting Contractors →Pool Installation
Six-figure builds require airtight reviews and defensible reputation.
Explore Pool Installation →Luxury Home Builders
Luxury and estate-home builders: reputation protection for the highest-ticket residential construction segment.
Explore Luxury Home Builders →Custom Home Builders
Custom home builders across mid-market and high-end residential construction: reputation protection for long-cycle build engagements.
Explore Custom Home Builders →
