For franchise and independent dealerships
Every car buyer research path runs through DealerRater, Cars.com, and CarGurus. We keep your rating high and your negative reviews defensible.
Choose what you need removed
Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days. Google, Yelp and the sites we file with make the final decision.
Not sure which one applies? Get a free dealership audit first
ToS-based
Every removal we file for a dealership cites a documented platform policy violation. No volume outreach, no fake reviews.
30 / 90 days
The upfront refund windows for a dealership: 30 days for Google and 90 days for Yelp and other platforms.
$0 today
Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form needed. We review and issue it within 5 business days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal.
Dealer command center
4.66★ is the US business average. Stores that clear 4.8★ get shortlisted, priced higher and walked in more often. Everything below that line quietly hands your traffic to the dealer down the road.
Build this page around your store
New-car rooftop with a full service drive and OEM CSI pressure.
Drag to your current Google rating. The US business average is 4.66★.
Below the US average. You are being filtered out of consideration sets.
You are 0.50★ away from the elite tier where auto dealers shoppers stop comparing and start calling.
$105,600
per month at 4.30★
About 37 shoppers a month filter your store out before they ever see inventory.
Estimate only, based on $3,200 average gross per unit.
Plug in your own numbers. The math counts gross profit per unit instead of sticker price, scores negative reviews as a share of your total review volume, and only charges the drag against the 55% of shoppers who actually read reviews before they pick a store.
Average impact to the dealership
4.2%
of your buyer flow lost before a salesperson gets a shot, at $3,600 gross per unit
Gross profit lost per month
$8,182
Range $6,136 to $10,227
Conservative estimate on gross profit, capped at 20% of buyer flow. Sources: BrightLocal 2024 Local Consumer Review Survey, Harvard Business School research on review impact, NADA average gross per unit. Leave total reviews at 0 and we infer it from your rating.
Franchise store
A single service-drive complaint drags the sales rating, the CSI score and the co-op dollars tied to it. We separate service noise from sales reputation and remove what violates policy.
See if your store qualifiesYour sales reputation should not be collateral damage from the service drive. We triage every review by department and route it to the right play.
1 in 3
Warranty denials, parts backorders and manufacturer decisions get posted as 1-star attacks on your store. We document the policy violation and pursue removal.
Gross leak
Shoppers filter dealers by rating before they ever open your VDPs. Filtered-out stores lose the walk-in and discount their way back into the deal.
4.8-4.9★
Clearing 4.8★ moves you into the shortlist tier: more calls per VDP, less negotiation, higher held gross and cheaper paid search.
6 profiles
Google, DealerRater, Cars.com, CarGurus, Edmunds and BBB each carry their own score. We work all of them, not just Google.
Removal clears the drag. Verified review capture builds the lift. Together they move a store from filtered-out to first-called.
The stakes
The digital front door to every dealership is its review profile. Here's what's at stake.
$450
average gross per abandoned test drive
Filtered listings compound fast at dealership margins.
4.5★
cutoff for Cars.com preferred placement
Below it, your inventory drops in lead-priority rankings.
Service reviews
impact showroom trust
Service-department reviews shape whole-dealership perception. We manage both.
How buyers decide
Buyers do most of the deal online before they visit. The crisis card above puts the Cars.com preferred-placement cutoff at 4.5 stars, and below it your inventory drops in the lead rankings buyers see first.
The is-it-worth-the-drive check
Buyers find the vehicle on Cars.com or CarGurus, then check Google before choosing which lot to visit. A profile whose newest review describes hidden fees or a bait-and-switch loses the visit before the salesperson knows the buyer exists.
The finance-office fear
Reviews about the finance office, add-ons and paperwork are read by every buyer who has been burned before. A review that says 'they changed the numbers at signing' is the one that gets screenshotted and shared.
The service spillover
The crisis card above notes service reviews shape showroom trust. A one-star about a repair estimate lands on the same profile as your sales reviews, and buyers do not separate the two.
Dealership Revenue Loss
Enter your rating and review counts. We score your profile against the 4.7★ threshold buyers use to filter, then show the estimated gross profit that may leak out below it.
Typical transaction is worth about $45,000 in revenue, ≈ $3,600 estimated gross profit.
Margins
Pre-filled with auto dealers benchmarks. Adjust to match your numbers.
Yelp or a harmful link instead?Yelp review removal — $697Harmful link removal — $497
Sources
Annual estimated gross profit at risk for each auto dealers job type, using the rating, review counts and lead volume you entered.
| Job type | Annual estimated gross profit at risk |
|---|---|
| Typical transaction | $97,626 |
Annual estimated gross profit at risk at every star rating from 3.0 to 4.9 for auto dealers, with your rating and the 4.7★ cutoff marked.
| Star rating | Annual estimated gross profit at risk |
|---|---|
| 3.0★ | $209,635 |
| 3.1★ | $200,104 |
| 3.2★ | $190,799 |
| 3.3★ | $181,672 |
| 3.4★ | $172,686 |
| 3.5★ | $163,809 |
| 3.6★ | $152,763 |
| 3.7★ | $142,217 |
| 3.8★ | $132,047 |
| 3.9★ | $120,717 |
| 4.0★ | $109,958 |
| 4.1★ | $97,626 |
| 4.2★ | $86,207 |
| 4.3★ | $73,570 |
| 4.4★ | $60,718 |
| 4.5★ | $47,055 |
| 4.6★ | $32,901 |
| 4.7★ | $17,465 |
| 4.8★ | $8,095 |
| 4.9★ | $8,095 |
Annual estimated gross profit at risk today next to the share this model treats as recoverable. It is the model's estimate, not a guarantee of any outcome.
| Measure | Annual amount |
|---|---|
| Lost today | $97,626 |
| Recoverable (model) | $58,575 |
| Residual after removal | $39,051 |
What the number above means
The crisis card above puts average gross per abandoned test drive at $450, and the front-end gross is only part of it. Every unit that sells elsewhere takes its finance income and its future service revenue with it.
Stop the leak at the review that causes it
One flat fee per item. Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form needed. We review and issue it within 5 business days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal. The platform makes the final decision.
Start Google Review Removal — $397Start Yelp Review Removal — $697Start Harmful Link Removal — $497Full coverage
We actively monitor, safeguard, and scale your dealership's digital footprint across every high-intent directory.
DealerRater
Category-defining dealership review platform.
DealerRater removal is reviewed case by case.
See If You QualifyCars.com
Buyer marketplace with reviews driving lead flow.
Cars.com removal is reviewed case by case.
See If You QualifyCarGurus
Deal-scoring platform where dealer rating matters.
CarGurus removal is reviewed case by case.
See If You QualifyEdmunds
Category authority for buyer research.
Edmunds removal is reviewed case by case.
See If You QualifyHow the work gets done
The Reputation Medics full-service solution suite for auto dealers.
24/7 Review Monitoring & Alerts
Instant Slack, SMS, and email alerts the moment any auto dealers location is reviewed, so nothing simmers before you can respond.
AI-Assisted, Brand-Voice Responses
Every response is drafted in your brand voice, reviewed by a human strategist, and calibrated for auto dealers buyers reading between the lines.
ToS-Compliant Removal Escalations
We identify defamatory, fake, or ToS-violating reviews and drive them through a documented appeal, escalation, and legal-referral pipeline.
Review Generation That Converts
Post-visit review invitations timed to your auto dealers workflow: automated, personal, and consent-based.
Buyer psychology
When choosing a dealership, consumers weigh authentic, high-volume reviews as the deciding signal between you and a competitor a single click away.
Recency wins
Buyers weigh reviews from the last 90 days most heavily. A stale 5-star profile still loses to a competitor with fresh momentum in auto dealers.
Volume signals safety
Prospects use raw review count as a proxy for legitimacy. Below 25 reviews, most local buyers filter your listing out entirely.
Response builds trust
How you respond to a 1-star review says more than the review itself. Silence reads as guilt, measured accountability reads as leadership.
One bad review, filtered forever
A single unaddressed 1-star can suppress auto dealers local pack rankings and cut click-through by 30% or more.
Compliance-first
Every workflow, from response to removal filing, is built to keep your Auto Dealers business on the right side of platform policy and consumer-protection law. We never post fake reviews, incentivize ratings, or violate directory terms.
The rules that apply to you
Every statement below is sourced. Read them before you decide how to handle a review.
Gross per unit
NADA's annual financial profile reports dealership gross profit per unit sold, front and back combined. That is the figure a single review-driven walk-away costs a dealership, and it is what the calculator above uses rather than the vehicle price.
Source: NADA, 2024
Conflict of interest
Google's policy prohibits contributions posted to hurt a competitor, and reviews by employees of a rival dealership fall squarely inside the conflict-of-interest and fake-engagement grounds.
Source: Google Maps Help
16 CFR Part 465
Since October 21, 2024 the FTC rule on consumer reviews bans fake reviews, insider reviews presented as customer reviews, and paying for positive or negative reviews, with civil penalties available per violation. For a dealership that leaves two lawful moves: earn real reviews, and report the ones that break platform policy.
Source: U.S. Federal Trade Commission, 2024
Policy grounds only
Google's own help documentation says any review can be reported but only content that violates its policies is eligible for removal. That is why a case starts by matching the wording to a named policy: fake engagement, off topic, impersonation, harassment, personal information or conflict of interest.
Source: Google Business Profile Help
Timeline
Nothing here is a promise of removal, because that decision belongs to the platform. Most Google removals take 7–21 days; Yelp and other platforms typically take 60–90 days. Complex cases use a Custom Care Plan with their own timeline.
Day 0 · Free scan and eligibility read
We pull the live review or page from Google and DealerRater and Cars.com, quote it verbatim, and say which policy it breaks. If nothing breaks a rule we say so and take no fee.
Days 1-3 · Filing with the deal record
Deal jackets, service tickets and CRM records show whether the reviewer transacted at all. Reviews from declined credit applications and from a competing store's staff are the two most common reportable patterns.
Platform moderation
Google evaluates reports against its prohibited and restricted content policy; most Google removals take 7–21 days. Yelp and other platforms typically take 60–90 days. The platform decides the timing.
Days 10-21 · Appeal where the first report is declined
A declined report is not the end. Google provides an appeal route for reviews it decides to keep, and a second filing that cites a different policy ground and better evidence is often what moves it.
Day 30 (Google) / Day 90 (Yelp & other platforms): refund deadline
Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. No claim or form is required. Refunds are issued within 5 business days of the deadline.
Before you start
The start form takes a few minutes if you have these four things in front of you. Nothing else is required to open the case.
The exact link to the review or page
On Google, open the review, use the three-dot menu and choose Share to copy its direct link. On Yelp, use the share icon under the review. For a harmful page, paste the full URL from the address bar.
Your business name exactly as it appears on the profile
Use the store name from the Google listing. Dealerships with separate sales and service listings need the case opened on the one that carries the review.
Why the item breaks the platform's rules
One or two sentences is enough. Typical grounds for a dealership: the reviewer never bought or serviced a vehicle with you, the review is about a different store in the group, a competitor or former employee posted it, or it accuses a named salesperson of fraud with nothing behind it.
Your preferred payment option
Pay upfront: $397 for Google, $697 for Yelp, or $497 for another site or harmful link. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal. Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days.
Job-type economics, the grounds a case gets filed on, what to have ready, and every source behind the numbers on this page.
Read the Auto Dealers guideYes, when the review describes a purchase or service that never happened. We document the absence of a deal jacket, repair order or customer record and file under the genuine-experience policy. A person who visited and left without buying did have an experience, so those reviews are judged on other grounds.
Reviews that attack a named individual with accusations they do not support are reportable as harassment on Google and Yelp. The report quotes the specific language. Whether it comes down is the platform's decision, and for upfront payment, the applicable 30-day Google or 90-day Yelp refund applies if the review remains live.
Self-serve removal covers Google at $397, Yelp at $697 and harmful links at $497. Dealer review sites have their own dispute processes, some useful and some not, and we walk through them in a consultation rather than taking a fee for a filing that has no path.
Most Google removals: 7–21 days. Yelp and other platforms: typically 60–90 days. The platform decides the timing. Complex cases involving defamation, legal escalation, coordinated attacks, or many items across platforms are quoted individually through the Custom Care Plan, with their own timeline.
No. We only pursue reviews that violate a platform's Terms of Service: fake, off-topic, defamatory, extortive, or conflict-of-interest. Legitimate complaints are addressed via a response strategy, not deletion.
Yes. Every workflow (outreach, invitations, responses, removal appeals) is aligned with the FTC Endorsement Guides and each platform's ToS. We keep audit-ready logs of every action.
Pay upfront: $397 Google, $697 Yelp, or $497 other sites and harmful links. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal. Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days.
We escalate through documented appeal channels. Upfront fees are refunded after our review if a Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days. Pay upon removal: save a card, pay $0 today, and pay $50 more per item only once each removal is documented. No refund term applies because nothing is charged before removal.
Every statistic cited inline on this page is drawn from the following industry sources. Citations remain inline alongside each figure so context stays with the claim.
Dealership gross profit per unit sold, used as the value of a single lost deal rather than the sale price of the vehicle.
The policy list a removal report has to cite: fake engagement, off-topic content, impersonation, harassment, personal information and conflicts of interest.
Federal rule effective October 21, 2024. Bans fake or AI-generated reviews, reviews by insiders presented as customers, and buying positive or negative reviews. This is why removal has to be argued on policy grounds instead of countered with bought reviews.
Google's own documentation of the report route: any review can be reported, only reviews that break a content policy are eligible for removal, and the decision is Google's.
Yelp states that reported content is evaluated by its moderators and that the evaluation may take several days, with an email sent when it is done.
Register your store
Register the store once and we track its rating, platforms and removal progress in one place, with no portal login to remember.
Talk to a dealer specialist
Tell us about the store and the reviews hurting your gross. We reply by email with a qualification answer, with no obligation and no pressure.
Confidential Auto Dealers reputation audit
Not sure whether the review or page qualifies, or dealing with more than one item? A senior strategist reviews your presence across every platform in your vertical and follows up within one business day. No price, no obligation.
Move more units. Own every buyer channel. Book a confidential audit that maps your dealership's reputation gap across DealerRater, Cars.com, CarGurus, and Google.
Pick the item and start now
One review on your Google Business Profile.
$397flat
Start Google removal, $397One review on your Yelp business page.
$697flat
Start Yelp removal, $697One article, complaint page or listing ranking for your name.
$497flat
Start link removal, $497Pay upfront. If the specific Google review is not removed within 30 days of payment, or a Yelp review or other-platform item is not removed within 90 days of payment, we refund the removal fee to your original payment method. No claim or form needed. We review and issue it within 5 business days. Google, Yelp and the sites we file with make the final decision.
Not sure which one applies? Get a free dealership audit first
Starting with automotive. Google, DealerRater, Cars.com, CarGurus, RepairPal and Yelp.
Auto Repair
Local buyers filter shops by star rating before they ever call.
Explore Auto Repair →Used Car Dealerships
Independent and franchise used-car dealerships: reputation protection for a segment where reviews determine every walk-in.
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Body shops and collision-repair centers: reputation protection at the intersection of insurance-driven referral flow and consumer-direct choice.
Explore Collision Repair Shops →RV Dealerships
New and used RV dealerships: reputation protection for a high-ticket, seasonal recreational-vehicle segment.
Explore RV Dealerships →Boat Dealers
New and used boat, yacht, and marine dealerships: reputation protection for a seasonal, high-ticket recreational segment.
Explore Boat Dealers →Healthcare
Protect provider ratings across Google, Healthgrades, WebMD, and Zocdoc.
Explore Healthcare →Plastic Surgeons
Elective-care buyers scrutinize every star. Protect your before-and-after story.
Explore Plastic Surgeons →Dental Practices
Every new-patient acquisition starts with a Google review. Own that moment.
Explore Dental Practices →Chiropractors
Wellness-buyers filter by rating first. Keep your practice above the cutoff.
Explore Chiropractors →
